Apryl Milward


Mutual fund representative 1

Insurance representative 2

Lifecycle Financial

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Several income options are available to you at retirement age.

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About me

Apryl is the owner of Lifecycle Financial. She started out as a part-time Administrative Assistant in April 2014, and for the past 7+ years she has learned the business from the ground up under the mentorship of Lifecycle’s previous owners, Dave and Judy Simkins. Apryl is licensed as a Financial Advisor with Investia Financial Services Inc. She loves working closely with her clients towards reaching their financial goals and believes everyone deserves sound advice when it comes to investing regardless of where they are at in life, or the size of their portfolio. When she is not in the office, she spends her time with her partner Trevor, step-kids Treston and Kiera, and their fur babies Lexy and Abby. She is an avid reader, loves to travel and is a big supporter of animal rescue. Contact meeast

About my team

Judy, alongside her husband Dave, was the original owner of Lifecycle Financial after she first opened the business under the name Money Concepts in 2000. For 21 years she watched the business grow before selling it to her associate, Apryl Milward. Judy will continue to be available to our clients for the foreseeable future. She enjoys the business too much to fully retire, and quotes “when you are having fun why stop?!” In her leisure time, Judy loves to spend time with her family, camping and travelling. Baking has become a hobby, which her dad and Dave are enjoying just as much as she is!

Gina moved to 100 Mile with her husband Greg in 2016 to enjoy a slower pace of life. Together they have two rescue dogs and a small herd of cows. Gina joined the Lifecycle team in April 2023 as the Office Administrator and is always ready to greet you with a warm smile and friendly welcome when you come in.

Gina McFadyen

Office Administrator


250-395-2900 Send a messageeast

Judy Simkins

Licensed Assistant to Apryl Milward


250-395-2900 Send a messageeast

A complete service offer to answer your needs

Savings and retirement

Mutual funds are based on a simple principle : pooling your money with that of many other investors in order to offer you access to global markets and a large selection of investments, as well as the flexibility to invest whatever you want, whenever you want.

Why work with an advisor?

An advisor helps you make the best choices based on your reality and your needs. An advisor also helps you find your way in the sometimes complicated world of investments and insurance. By using the services of an advisor, you will:

  • Earn more money and learn where and when to invest
  • Receive a personalized financial plan that will help you achieve your objectives
  • Avoid flavours of the month and investment mistakes related to influences from the media and the people around you
  • Be able to weigh the pros and cons in terms of investments based on your investor profile and risk tolerance
  • Save time and enough money to carry out your projects
The value of an advisor

Make your life easier with our mobile application. This free app will allow you to follow the evolution of your investments.

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Client Portal

Direct access to your investments and our advice

Stay up-to-date on the progress of your investments, access to detailed information about your accounts and see if you are on track reach your goals.

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Economic News with Sébastien Mc Mahon

Sébastien Mc Mahon has been Senior Vice-President, Investments and Chief Economist at iA Financial Group. In addition to being the Group’s spokesperson on economic matters, he is also the chair of the asset allocation committee and responsible for managing the company's diversified funds. He serves as the company’s spokesperson on economic matters.

Latest videos and podcasts

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1 With Investia Financial Services Inc. 2 Lifecycle Financial